Even so, the world’s poultry industry still manages to lose more than $3 billion to coccidiosis, according to estimates by the US Department of Agriculture ¹. Furthermore, no new in-feed anticoccidials are on the horizon.

To help illustrate how coccidiosis-management decisions made today can have a domino effect on future management measures and options, the main Zoetis exhibit at IPPE (#2251) will feature a giant domino sculpture. The first tile will be given a gentle nudge on Tuesday 28 January, the first day of the exhibition.

With these staggering losses in mind and no silver-bullet solutions on the way, Zoetis Inc. plans to use the 2014 International Poultry & Processing Expo in Atlanta to unveil a new global initiative to help poultry producers develop more sustainable, cost-effective management programmes.

According to Zoetis, the branded initiative is based on decades of published science and field trials, as well as the company’s own experience managing the costly parasitic disease in more than 60 countries.

To help illustrate how coccidiosis-management decisions made today can have a domino effect on future management measures and options, the main Zoetis exhibit at IPPE (#2251) will feature a giant domino sculpture made in the image of a chicken. The first tile will be given a gentle nudge on Tuesday 28 January, the first day of the exhibition.

For more information on Zoetis, visit zoetis.com/poultry.

Reference:

1 Lillhoj H. Functional genomics approaches to study host pathogen interactions in mucosal pathogens, Nov. 10, 2006. (http://www.seprl.ars.usda.gov/research/publications/publications.htm?seq_no_115=200486)

Further Reading

Find out more information on coccidiosis by clicking here.