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New NatureForm Partnership Invests in US Poultry Industry

17 January 2014

US - NatureForm has forged a new partnership to deliver integrated, single-stage hatchery solutions and sustained growth for the North American poultry industry.

The company has joined forces with Pas Reform, a company respected worldwide as a leader and innovator for its Smart" single stage incubation technologies and an integrated range of hatchery automation and climate control systems.

The newly formed US-based company, NatureForm Hatchery Technologies will deliver fully integrated solutions for North American hatcheries seeking expansion, as the US poultry industry prepares to deliver 15 per cent growth over the next seven years.

NatureForm Hatchery Technologies product range is the most advanced and comprehensive representation of single stage integrated hatchery solutions in the USA.

It includes Pas Reform's SmartPro hatchery technologies, NatureForm's Phoenix range of incubators and a full complement of hatchery automation and climate control systems.

In addition to equipment, supply, marketing and technical support services, the new Partnership will have the full backing of Pas Reform Academy, for incubation research, Hatchery management training and customer-level consultancy.

The company will be headquartered in Jacksonville Florida, with production facilities, logistics, sales and after-sales service coverage for customers across North America.

Bart Aangenendt, CEO Pas Reform Hatchery Technologies (left) with Steve Warren, CEO NatureForm Hatchery Technologies

NatureForm President Steve Warren, who will lead the new US company, commented: "Pas Reform and NatureForm have, over several years, identified key synergies between our companies- and in our approach.

"The USA is poised for a period of substantial growth - and NatureForm Hatchery Technologies will provide the single, most comprehensive source of advanced single stage Incubation technologies integrated hatchery solutions and unparalleled support services to deliver growth for its customers in North America."

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