The Moy Park brand will be beamed to millions of viewers across the globe on pitch perimeter boards during matches including those involving England, France, the Netherlands and Spain to name just a few.

Moy Park CEO Janet McCollum said: “The FIFA World Cup™ is among the world’s most widely viewed sporting events watched in over 200 countries by over 715 million people and Moy Park is delighted to be an official sponsor of the tournament.

“As well as supporting the sponsorship with a comprehensive advertising, promotional and marketing campaign, we are also really excited about our plans to celebrate this fantastic event with our employees, customers and consumers.

“Our plans include launching an on-pack promotion that will give a lucky shopper the chance to win a once-in-a-lifetime trip for two to the FIFA World Cup™ semi finals in Brazil.”

As part of the official sponsorship deal with FIFA, the Moy Park brand will feature on the FIFA.com website and the Marfrig brand will appear on the official FIFA 2014 video game, alongside global brands including McDonald’s, Budweiser and Johnson & Johnson.

Marfrig recently announced the appointment of Vincent Gaillard as global co-ordinator of its 2014 FIFA World Cup sponsorship activities.

He will be responsible for co-ordinating all brand activities before and during the event which takes place from 12 June to 13 July 2014. Mr Gaillard previously managed Coca-Cola’s activities at the 1998, 2002 and 2006 FIFA World Cup tournaments as well as at the Beijing (2008) and London (2012) Olympics.