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Chicken Beats Other Meats in Australia

12 March 2014

AUSTRALIA - Chicken meat production has been growing at an average of four per cent annually over the last decade, well ahead of pork, beef and lamb.

Australian Bureau of Agricultural and Resource Economics and Sciences (ABARES) has released the Outlook Report for chicken meat to 2018-19, according to the Australian Chicken Meat Federation, which indicates chicken meat production is set to continue to grow and maintain its number one position as the most consumed meat in the country.

The article notes that the industry has grown at a steady four per cent a year over the past decade and now makes up one-quarter of meat production, compared to 18 per cent 10 years ago. Within the next five years, the industry is forecast to increase its share of total meat production to 28 per cent.

The report singles out the competitive pricing of chicken meat as the main factor, noting that over the past five years to 2012-13, chicken was on average 21 per cent cheaper than pork, 22 per cent cheaper than beef and 45 per cent cheaper than lamb.

ABARES is of the view that this price advantage will persist in the medium term and notes that the price differential reflects “strong productivity growth achieved in the Australian chicken meat industry over successive decades”.

Dr Andreas Dubs, Executive Director of the Australian Chicken Meat Federation, commented that the report is a most welcome official confirmation of the industry’s own assessment of its medium-term outlook.

He said: “Consumers appreciate the good value that chicken represents but also appreciate the convenience, versatility and nutritional qualities of chicken meat,” Dr Dubs explained.

“Whether conventionally barn raised or with access to the outside, chicken is an excellent choice for any occasion from snack to feast.”

Further Reading

You can view the full report by clicking here.

ThePoultrySite News Desk

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