Poultry Industry Urged to Get The Message to Consumers01 April 2014
US - The poultry industry needs to 'get on the same message' when talking about judicious antibiotic usage and other production topics, says Bryan Reber, PhD. The professor of public relations at the University of Georgia who specialises in message framing and crisis communications was talking to Zoetis.
“So whether it’s a farmer talking to friends and family about the reason that they use antibiotics, or the reason that they handle their poultry in such a way, whether it’s the processor who is communicating directly to the retailer about how the poultry is treated, that messaging needs to be consistent at all levels,” Dr Reber told Poultry Health Today, sponsored by Zoetis.
And by all means, don’t consider silence to be an option, he says.
“If you don't get your message out there, somebody will get their message out,” Dr Reber added.
To view a two-minute video of Dr Reber's views, click here.
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