For the last 12 years, Mr Burnett has been Chief Executive of S. Daniels PLC and latterly Hain Daniels. He has considerable brand experience with New Covent Garden Soup, Johnson’s Juice, Linda McCartney, Hartleys and many more. He has also had major involvement with retailer brands.

Prior to this, he had sales and general management roles with Albert Fisher PLC, including Managing Director for the Seafood Division and Group Commercial Director.

Mr Burnett will join the business on 30 June and his commercial and production experience is ideal for the business.

He said: “I am excited to be joining a big brand with the reach of Bernard Matthews and the potential to reinvigorate it to support our valuable customers.”

“We are delighted to have Rob joining us to continue and accelerate the recovery of our business which is well underway,” said David Joll, Bernard Matthews Executive Chairman.