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Ross: Breed of Choice for Pure Breed

27 May 2014

SAUDI ARABIA - Pure Breed, the RossĀ® distributor for Saudi Arabia, the Gulf States and Yemen, recently renewed the contract with AviagenĀ® for a further five years.

The companies are in their 14th year of close cooperation and partnership, with the Ross 308 being established as the firm market leader across the region.

Over the past 13 years, Pure Breed has grown to become the major supplier of Parent Stock (PS) to this market. Pure Breed Chairman Nasser Al Sanie, and General Manager Abdulmalik Al Duhayan travelled to Edinburgh recently to sign the contract with Aviagen Business Manager MEA Michael Garden, Sales Manager John Maguire, and ATMEA President Tom Exley as well as to celebrate the occasion.

Nasser Al Sanie said: “As chairman of Pure Breed, the largest Parent Stock Distributor in Saudi Arabia, Yemen and GCC countries, I believe our success can be attributed to our close cooperation and strong relations with our partners in Aviagen. Together we have become the market leader and we look forward to mutually building on our joint success and carrying on growing the Ross 308 brand.”

Michael Garden commented: “Aviagen and Pure Breed are now in our 14th year of collaboration, an amazing achievement. Over this time we have together established the Ross 308 brand as the market leader across the region. We now look forward to building further success over the coming five years.”

Abdulmalik Al Duhayan added: “I am delighted Pure Breed and Ross will continue to work and collaborate together; Pure Breed are committed to consistently build and grow the Ross 308 market share with Aviagen’s partnership and support.”

Aviagen Ross broiler distributor Saudi Arabia

ThePoultrySite News DeskRead more Aviagen News here

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