Rainbow Rooster, Indbro Brown Layers in Indian Market03 July 2014
INDIA - The Indian broiler industry continues to expand through organised integrators at 10 to 12 per cent annual growth, writes Dr T. Kotaiah of Indbro Research & Breeding Farms Pvt. Ltd.
The egg market has been dull for the last two summer months but the placements are going up at seven per cent growth.
The rural backyard poultry sector is growing at more than 15 per cent under the guidance of the state governments supported by the central governments.
The state governments have their own breeding farms and hatcheries to produce day old chicks. Government approved birds from Indbro Research & Breeding Farms and Kegg Farms are filling up the volume gap which the government production units are unable to bridge.
'Rainbow Rooster', a multi-coloured, dual-purpose, low-technology input bird from Indbro is becoming a popular choice for the state governments with large requirements. Supply of partially grown up (three to four weeks) and vaccinated birds is becoming the most popular way of meeting the food requirement of the masses in the remote villages.
Indbro has taken up the production of hatching eggs and day-old chicks in their hatcheries.
The company itself has recently started rearing the birds for three to four weeks to meet the need of the state government.
The company has reached an agreement to supply one million birds in the states of Andhra Pradesh and Telangana to be completed by the end of the calendar year. More and more arrangements are also being made with the neighbouring states.
In states such as Kerala and those in the north-east, the sturdy brown egg-layers capable of producing 300 eggs from 'Indbro Brown Layers' are becoming popular to meet the gap in requirement of eggs in the rural areas of those states.