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International Egg Commission Announces Two New Appointments

18 July 2014

GLOBAL - The International Egg Commission (IEC) has appointed a new Operations Director and Professor David Hughes has joined the IEC team as its Global Food Marketing Analyst.

Cassy Price, who has been promoted to Operations Director of the International Egg Commission (IEC). The IEC is also welcoming Professor David Hughes as he joins the team as its Global Food Marketing Analyst.

International Egg Commission
Cassy Price

Julian Madeley, Director General of the IEC explained: “We are delighted to announce that Cassy Price is now IEC Operations Director; this new role reflects the hard work and commitment that Cassy has dedicated to the IEC, and her part in helping the organisation grow into the successful IEC Group it is today.”

As Operations Director, Ms Price will be responsible for organising and managing IEC conferences as well as managing the day-to-day running of the IEC Group, which includes the International Egg Commission, International Egg Commission Ltd, International Egg Commission Conferences and International Egg Foundation. She has been part of the IEC for over four years, and during this time has played an integral part in its success, helping to implement new programmes and initiatives set by the IEC Executive Board.

Ms Price explained: “This is a very exciting time, as we continue to grow and develop the IEC and the global egg industry as a whole. Eggs contain the highest quality protein you can buy, plus all the essential vitamins and minerals required for a healthy diet, and we are continually looking at ways to make them more accessible to everybody, everywhere in the world as part of our commitment to providing access to high quality protein for people who are underfed and undernourished.

International Egg Commission
Professor David Hughes

“I am delighted that Professor David Hughes has also joined our team. David will be assisting us with the global marketing of eggs, and representing our industry at the Consumer Goods Forum. David brings a wealth of food and drink marketing experience to the IEC; he is an expert on global food industry issues, particularly consumer trends, and he is a strong proponent of building vertical alliances between key chain members in the food industry.”

Ms Price is supported in her new role, by her team Caron Floyd and Valerie Lee. Julian Madeley is Director General of the IEC, with overall responsibility for the IEC Group.

ThePoultrySite News Desk

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