converting website visitors - news, features, articles and disease information for the poultry industry

Poultry News

Strong Sales Growth Prompts AB Vista, Aunir to Expand

08 August 2014
AB Vista - Feed Ingredients

ASIA - Responding to strong feed enzyme sales growth and increased demand for Near-Infrared Reflectance

The changes will see M.Y. Tan move from AB Vista to Aunir, leveraging his years of experience in Asia’s animal feed sector to expand the provision of the company’s NIR spectroscopy solutions across the region. Mr Tan joined AB Vista in 2007, and has worked as Regional Sales Director Asia Pacific for the past seven years.

AB Vista’s current Asia Pacific activities have been into two separate regions – North Asia and Southeast Asia – following exceptional sales growth during recent years, and two new members of staff have been appointed to support both current business activity and expected future expansion.

The new role of Technical Sales Director North Asia will be filled by Dr Yingjun (Y.J.) Ru, who will be based in Singapore and will oversee all AB Vista’s commercial activities in Korea, Japan and the increasingly important market of China.

Dr Ru joins AB Vista from Danisco Animal Nutrition (DuPont), having previously worked as a research scientist in pig nutrition at the South Australia Research and Development Institute. Many years of experience in the utilisation of feed enzymes and betaine in China and North Asia is backed by a PhD from the University of Adelaide.

AB Vista’s business in the remainder of the region will be looked after by Ms Glenda Leong, who fills the second new position as Business Director Southeast Asia.

Ms Leong takes up her new position after three years as a business unit director in Asia for feed ingredients business Provimi, part of the Cargill group of companies. Previous work includes a sales management role with Adisseo, and business development and company director experience outside the animal feed industry.

“After AB Vista’s phenomenal growth in Asia Pacific, the region continues to be an extremely important part of our plans to expand sales globally,” explains Ari Kiviniemi, AB Vista’s Global Sales Director. “We are delighted to appoint Dr Ru and Ms Leong as heads of the new sales regions to make sure that we can continue meeting the ever increasing demand for high quality technical feed ingredients, and know that Mr Tan’s move to Aunir will help achieve the same for Aunir’s NIR solutions.”

For more information, contact AB Vista on +44(0)1672 517 650 or

ThePoultrySite News Desk

Related News

Our Sponsors


Seasonal Picks

Poultry Breeds and Management