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Novus Launches Heat-stable Protease Enzyme in China

22 September 2014
Novus International

CHINA - Earlier this month, Novus’s Sustainable Feed Raw Material Application lecture series kicked off with the launch of the world’s leading protease feed enzyme, CIBENZA® DP100, into the Chinese market.

Protease enzymes are scientifically proven to significantly increase the availability of dietary amino acids to monogastric animals. Formulating diets with CIBENZA DP100 allows producers to enhance the digestibility of a broad range of protein sources, ranging from highly digestible soybean meal to feather meal, which falls at the other end of the digestibility spectrum. In addition to improved nutrient utilization, CIBENZA DP100 supports a consistently high growth performance, improves flock uniformity, optimises gut health and ultimately reduces feed ration costs.

Novus International, Inc. hosted the lecture series in Xi’an and Hangzhou, China where industry leaders, academics and members of Novus’s research and development team discussed the advantages of using cutting-edge enzyme technologies to support operations. CIBENZA DP100 has proven itself to not only optimise animal performance, but reduce feed costs as well, making it a valuable economic tool for producers.

The forum included opening remarks from Flemming Mahs, Novus general manager for Northeast Asia, as well as prominent professors from China Agriculture University. Key speakers shared their personal testimonies about the effectiveness of CIBENZA DP100, research results and the importance of strategic enzyme application in animal production. Novus’s longstanding dedication to poultry science and industry-leading research in animal nutrition was also highlighted at the series.

“The Sustainable Feed Raw Material Application lecture series was a momentous event and extraordinarily successful,” commented Mr Mahs. “Novus is passionate about providing sustainable enzyme solutions to the animal feed industry, and it was great to see this initiative being so well-received among the forum’s participants.”

For more information about CIBENZA DP100 and other nutrition-based solutions offered by Novus, visit the company’s web site,

ThePoultrySite News Desk

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