ANALYSIS - Operating in 170 countries, Massey Ferguson is looking to emerging markets like Africa and the Middle East to offer their dependable products to farmers who have never used mechanized equipment before, reports Sarah Mikesell from near Aberdeen, Scotland.
Campbell Scott, Massey Ferguson Director, Sales Engineering and Brand Development, said in areas like Russia and Ukraine, Massey Ferguson will bring a new level of Massey Ferguson product to the market that will meet the growing equipment demands of that specific region.
After Europe, South America is the strongest market for Massey Ferguson.
"We have assembly and manufacturing plants in Brazil," he said. "Brazil is a very strong agricultural country; it is a country with a lot of development potential for the future."
He said Massey Ferguson is now selling tractors, combines, balers and seeding and tillage equipment and that are made in the USA.
"You can buy tractors built in America," Scott said. "We know that "Made In America" is important to our American farmers. And we not only build them and sell them there, but we build them and take them away and sell them in other countries. "
Massey Ferguson offer a broad range of agricultural equipment and recently introduced the new 1700E Series of economy compact tractors, bringing operators an optimum blend of power, productivity and value. With three models ranging from 24.0 to 38.5 engine HP, the new line of economy compact tractors is designed for efficiency, matching powerful, clean-burning engines with two transmission choices and responsive, robust hydraulics.
Massey Ferguson is a worldwide brand of AGCO focused on the design, manufacture and distribution of agricultural machinery.