Ross 140, 400 Clubs in Russia Go from Strength to Strength29 September 2014
RUSSIA - Less than two weeks passed after two more farms – Yaroslavsky Broiler and Oktyabrskaya – joined the Ross 140 Club and the Ross 400 Club also saw the addition of a new member. This time, the Club welcoming ceremony took place in the city of Tomsk, Siberia, on Mezheninovskaya farm.
Although it has only been a year since the cooperation between Aviagen LLC and the group of companies that incorporates Novosibirskaya, Kamenskaya, and Mezheninovskaya farms started, high results are already being achieved.
Mezheninovskaya farm receives Ross 308 hatching eggs from Kamenskaya farm, which deals with Ross parent stock. High quality of hatching eggs, optimal terms and conditions of storage, together with hatching and rearing organised in strict accordance with breed requirements let the farm team achieve high performance. The results are shown in the table below.
During the ceremony on 4 September, Mezheninovskaya farm received a certificate of membership for the Ross 400 Club. Aviagen LLC representatives Valery Starodubtsev, general director, and Marina Cherekaeva, chief sales manager, congratulated the partners on the company’s high achievement.
The meeting was also attended by heads of department of social and economic development for rural areas of the Tomsk region, who highly praised the company’s contribution to the development of the region.
Mezheninovskaya poultry farm LLC is one of the largest broiler meat producers in West Siberia. The main aim of the enterprise is output of high quality, compatible products, satisfying demands and expectations of consumers. Up-to-date management and use of modern technologies, sustained sales channels as well as high quality of the products are all factors that helped Mezheninovskaya farm to achieve success.
Galina Makarova, deputy production director, said: “We are very glad to become a member of the Ross 400 Club. Though we have worked with Ross for only a short time, it has already proved its high genetic potential. There are still a lot of things to learn for us, but we are always open for new ideas and ready to go forward together with our partners. I would like to thank our close-knit team for their dedicated work aimed at constant improvement. This is our common success. “
Marina Cherekaeva, chief sales manager of Aviagen LLC, added: “It is of special value for us that Mezhennovskaya farm achieved such a high result, because this complex has been working with our birds for only a little while. It is not always easy to quickly shift from one breed to another and to adjust the work to develop the potential of that particular breed. Company specialists are very attentive to their work and always follow our recommendations carefully, which makes it possible to achieve the goal that they have set – an average yearly performance index of 400 points. And we are always glad to help them with it.”
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