With more than 10 years’ experience in the Brazilian hatchery market, Artur Frederico Schlick will have responsibility for coordinating all commercial and after sales activities, working in close collaboration with international sales director Bouke Hamminga, as well as with incubation specialist Lenise de Souza, project manager Marco Aurelio and service manager Carlos Walter. His appointment follows the departure of Dr Thomas Calil, who recently joined Lohmann Genetics as sales director for the Americas.

Artur Frederico Schlick

Bouke Hamminga said: “With his expertise in incubation, in-ovo vaccination and hatchery automation, we are very happy to have Artur on board in this exciting new role.

“Focusing on commercial and after sales activities for customers using Pas Reform’s SmartPro™ Incubators, Hatchery Automation and Climate Control systems, Artur’s particular experience in hatchery automation will be especially valuable in this area, which is showing great potential for [Pas Reform’s] continuing expansion in this market.”

Talking about his appointment, Mr Schlick said: “The Brazilian [hatchery] industry demands high-quality technologies to fuel what is forecast to be massive expansion over the next two decades – and Pas Reform’s commitment here is very strong and long-standing.

“I am really looking forward to joining the Pas Reform family as part of an exceptional team of hatchery specialists both in Brazil and worldwide – and especially at a time when the Company is truly emerging as a global leader of innovation in hatchery technologies.”

Company CEO Bart Aangenendt added: “Brazil has been strategically important for Pas Reform since 2008: a market where we have focused considerable skills and investment, to meet both the current and future needs of our customers here.

“From that start-up position just six years ago, Pas Reform do Brasil has evolved into a major player in Brazil’s hatchery industry - and Artur’s appointment is a logical and important next step. We wish him every success in his new role and look forward to continuing expansion in this dynamic market.”

Mr Schlick can be contacted by email at [email protected] or by calling +55 (19) 997 070 338.