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New Broiler Handbooks, Performance Objectives for All Aviagen Brands

20 November 2014
Aviagen

GLOBAL - Aviagen® has released new Broiler Handbooks and updated global Performance Objectives for the Arbor Acres®, Indian River® and Ross® brands.

The Broiler Handbooks have been updated with the latest technical advice and research on broiler management, with input from both internal and external experts from around the globe.

Greater emphasis has been placed on the use of real-life pictures, providing more relevance to the farm manager.

Nick French, Global Head of Technical Transfer, said: “We believe a picture can speak a thousand words, with informative imagery used throughout the handbooks we have tried to ensure that the manuals are locally relevant. Input has been gathered from Barcelona to Beijing and beyond to produce some of the most comprehensive technical documents ever.”

The nutrition supplement, previously issued as a separate document for nutritional experts, is included for the first time, and a new section on stockmanship has been added. Useful information boxes and ‘Key Points’ highlight specific important information on key management techniques.

Furthermore, the Economic Subsection raises the awareness of best economic return for a company and flock farmer.

The best management practice given in the handbooks will help farm managers realise the latest Broiler Performance Objectives.

Incorporating key information on expected genetic improvements since 2012, combined with trials data and real world performance data from around the Globe, the figures demonstrate the performance potential of the Aviagen broiler portfolio, under good management of the birds’ environment, health, welfare and nutrition.

The Broiler Handbook and Performance Objectives can be downloaded from www.aviagen.com.

 


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