THAILAND - Indian River customers arrived in Phuket to participate in the 5th Association Meeting and to recognise the tremendous market growth the product has experienced since a decision was taken to invest in the brand several years ago.
Indian River has now entered the second phase of a long term plan to grow in Asia and expand its market presence in the Middle East and Africa. Other regions will follow.
Fred Kao, Business Manager for Indian River, highlighted specific market progress to attendees as he opened the meeting which was held over two days in early October and was followed by a sightseeing day before guests returned home.
“We are pleased with our progress and have been able to invest in a complete team to fully support the product as we move into the second phase of our business plan. We have the vision and the passion to become the brand of choice in multiple markets. We are grateful for the attendance and the support shown by customers at this major annual event,” commented Mr Kao.
The association meeting had a diverse selection of speakers who addressed the genetic performance and progress of Indian River, an update on the Aviagen Group and its performance over the past 12 months and a review of distributor bio-security guidelines and solutions.
External presenters highlighted the advantages of the different types of branding used and advanced methods of manure disposal, particularly where land is scarce.
The second day embraced topics of interest to owners and senior managers like ‘knowing commodity is key to success’ which encompassed an analysis of a number of global market events.
The other presentations were on the efficiency of the right nutrition, an Aviagen UK supply base update, the Aviagen technical team and an in-depth look at exports involving the critical procedures used in getting day old chicks from hatchery safely to the customer.
“The meeting provides a very helpful opportunity to hear what the support groups are doing for the business. It also gives us the chance to learn about the other companies who buy Indian River and what they find useful,” indicated Amr Aly Sabia, partner for TIBA in Egypt.
Michael Blattman, General Manager of internal broiler farms for Bounty commented that he found the nutrition section helpful in considering the range of other variables and their impact on production, while Kenneth Cheng, Bounty's Managing Director, liked the relevant agenda that encouraged him to take time to think more about his business.
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