GLOBAL - New customer tools and services from MSD Animal Health are helping poultry producers benchmark, identify and track improvements on their operation.
Bill Vaughn, Global Poultry Marketing Director at MSD Animal Health, shares how MSD is focusing on customer needs.
An example of the tools available to producers is the Convenience Program Audit, which has been designed to help the poultry industry control respiratory diseases starting at the hatchery, improving their vaccination process and performance enhancement.
The Convenience Program is designed to meet the farmers’ current and future needs for process improvement and performance enhancement.
The Convenience Program starts in the hatchery, with choosing the right combinations of vaccines and the most favorable route of application. Together these factors reduce stress and improve the birds’ breathing from the beginning.
The method of vaccine timing introduced through the Convenience Program is to combine in-ovo and day-old vaccination application. This provides earlier and longer protection.