Pars Niak Seminar: Arbor Acres Offering Choice in Iran17 February 2015
IRAN - Sepid Toyour Pars Niak, the new Arbor Acres® distributor, sponsored two successful one-day seminars in Tehran and Mazandaran in November 2014.
The seminar objective was directed at the re-launch of Arbor Acres in the Iranian market and was welcomed and well received as a highly competitive and additional choice of broiler breeder by the attendees at the events.
The seminars were opened and hosted by Dr. Homaun Mottaghi who introduced Mr. Ezzatollah Ghorbani as the architect of the new strategic commitment for Pars Niak in the local market. He addressed the commitment, introduced the following speakers and elaborated on the objective of the seminars.
Puzant Dakessian, commercial director Arbor Acres Middle East and Africa, delivered a commercial update on the progress in market share of the product both in Asia and the Middle East, Africa regions as chicken meat continues to expand as the most affordable animal protein in the rapidly growing markets.
Geneticist Dr Craig Morton then addressed the R&D commitment for the product as a part of the breeding program that delivers the fastest rate of genetic progress in the industry. He was followed by International Product Manager Dominic Elfick who highlighted the global performance of Arbor Acres and benchmarked the results against competition as the confidence in the field performance continues to grow in many markets.
Positive customer feedback was recorded on the seminar evaluation forms as many who attended expressed their reaction to the viable choice provided by Arbor Acres and the support offered by Pars Niak in supplying a quality chick and effective technical service in returning to the domestic market.
Dr Mottaghi commented: “We are devoted to the well-being of the poultry industry in Iran and would like to offer our market an attractive alternative where customers can choose a world renowned brand like Arbor Acres which is supported with quality of supply, speed and level of support, and most importantly, international knowledge.
Mr Dakessian added: “Arbor Acres enjoys a fine reputation in Iran and has been present in that market for some time now. With our new distributor Pars Niak and our international resources and managers, we are looking to strengthen our position together and seek to build an image of confidence and quality in this growing market in Iran.”
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