SmartCenterPro™ is the first hatchery software to fully enable data gathering from every process in the hatchery. Incubation, climate control and hatchery automation systems can all be seamlessly connected: a web-based, ‘Internet of Things’ approach, said the company’s CEO Bart Aangenendt, capable of the most comprehensive data capture from every layer of hatchery operations.

Mr Aangenendt, who will attend VIV Asia in March, continued: “Food safety, sustainability and animal welfare are business-critical issues for the poultry value chain. Increasing consumer awareness of the origin and safety of food means that today’s retailers and fast food chains demand complete traceability from their suppliers. Meeting this demand is shaping the future for modern hatcheries.

“SmartCenterPro has been developed in consultation with our customers and partners, to deliver detailed hatchery monitoring, management, analysis and reporting. From the origin of the hatching eggs at the breeder farm, to the receipt of the day old chicks by the customer’s farm, SmartCenterPro makes short work of charting, refining and reporting on every event in the hatchery journey.”

SmartCenterPro will be officially launched at VIV Asia, with Pas Reform’s Director of international business development Bouke Hamminga, delivering a session on 'Effective Data Management for the Future-focused Hatchery', in the Incubation 2015 conference programme.