UK - A novel way of displaying food production information is hoped to get consumers thinking more about what they eat.
An online infographic allows readers to see how much food key UK sectors have produced since the page loaded.
Entitled Farming in the UK, the chart gives regional production statistics and facts about the scale of the UK industry, how many hectares of vegetables, sheep are produced and a percentage for how much land is used for agriculture – 71.61 per cent.
Ivan Kokuti of Distinctly, the organisation which developed the infographic, explained the idea behind the page was to make people question the food they need, rather than what they want.
“In the future, stats relating to the amount of farm animals that are killed but wasted will be added as this is a growing issue in UK farming that people should be made more aware of,” said Mr Kokuti.
“The infographic was made using yearly stats that have been coded to increase from the time you land on the site. Some of the stats increase at amazing speeds whilst others trickle up, it’s a very simple visualising data program but can have a massive impact.”
Eight distinct regions of England are compared for the value of arable production, pitting Yorkshire, the North West, North East, East Midlands, South West, South East, East Anglia and West Midlands.
Other possible future ventures for Ivan and the team could include a dynamic view of extreme weather events, such as floods and lightning strikes.
Farming in the UK
ThePoultrySite News Desk