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Novogen Products Show Steady Growth in Egypt, Jordan

07 October 2015
Groupe Grimaud

Just 4 years after the introduction of the NOVOGEN products in Egypt and Jordan, it can be concluded that the situation is very good with a steady growth in market share in both these important countries in the Middle East.

Misr Poultry Group, one of the major broiler Grand Parent operators in the area, is the distributor for NOVOGEN in Egypt offering the NOVOgen Brown and NOVOgen White since the start 4 years ago. With their very professional approach, Misr poultry provides the highest service through innovation to add real value to their customers and to the final consumers.

The NOVOgen Brown and NOVOgen White are now recognised as one of the best available choices for the egg layer industry in Egypt.

The excellent behaviour during rearing and production, the low mortality, the ease of management, production peaks of 95%-96% and a very good persistency are the most important characteristics contributing to NOVOGEN’s good reputation. Flock after flock it is confirmed that the NOVOGEN products are a real economical solution for the layer market in Egypt.

Despite a difficult economy and a tough competitive environment in Egypt, NOVOGEN was still able to obtain a good growth of its sales in 2014.

August 2010 NOVOGEN was introduced into Jordan with the first placement of a flock of NOVOgen White breeders at Sinokrot Poultry Farms. The combination of Sinokrot, a well-known and respected distributor of layer chicks, and the high genetic potential of NOVOGEN’s products has resulted in the current strong market share of 40% of the total layer placements in Jordan and to take the position as one of the market leaders in Jordan.

Sinokrot, also directly involved in the production of table eggs, knows the NOVOGen White very well. The product is well accepted; thanks to its adaptation to local circumstances and its very low mortality in both rearing and production the NOVOgen White has proven to be a competitive and the economic product of choice in Jordan.

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