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Verbeek, Novogen Co-operate in European Market

09 October 2015
Groupe Grimaud

NETHERLANDS - Groupe Grimaud, main shareholder of NOVOGEN, the 3rd layer breeding company in the world, and AgruniekRijnvallei, main shareholder of Verbeek Hatchery (one of Europe’s leading commercial layer hatcheries) have strengthened their positions through a joint co-operation in the European layer market.

At the end of December 2014, Groupe Grimaud took an important interest in Verbeek and have become shareholder in Verbeek together with AgruniekRijnvallei. This alliance strengthens the existing close business relationship between NOVOGEN and Verbeek by positioning Verbeek as the spearhead of NOVOGEN products in Europe, alongside the other European distributors such as Tom Barron in the UK, NovoPonte in France and those coming soon in some other countries.

Frédéric Grimaud, President of Groupe Grimaud, declares, "I am extremely pleased and proud of this agreement. Since Verbeek started the distribution of NOVOGEN products we shared the same point of view. We have been working closely together in full confidence and this agreement is a perfect proof of that. It is also a good example of a transnational European project between a private and a cooperative operator. No doubt that this alliance will boost both companies businesses."

Martin Grift, General Manager of AgruniekRijnvallei, declares: "The current market conditions require co-operation. We are very happy with this strategic development in the layer market. Through closer co-operation and short lines between breeding and market enables us to meet the requirements of the sector much better. The way of working of Groupe Grimaud fits the core values of AgruniekRijnvallei. The current market approach of Verbeek remains unchanged."

Verbeek Hatchery, leader in Europe with excellent field results

Verbeek Hatchery, led by Herman Brus, supplies hatching eggs, chicks and pullets to the European poultry farmers. Verbeek’s modern and efficient hatchery with a capacity of 30 million layer chicks per year is ideally located in Zeewolde in the Netherlands. Since Verbeek made the choice to change its breed of choice to NOVOGEN they have become one of the most important distributors of white and brown NOVOGEN layer chicks and pullets. Field results of millions of NOVOgen Brown and White layer of Verbeek in the Netherlands, Belgium, Germany, Poland and also in Italy and Spain confirm NOVOGEN’s focus on productivity, egg quality, liveability, persistency, feed efficiency and the capability to adapt to different housing systems.

International Team

In presence of Frédéric Grimaud and Martin Grift, Verbeek Hatchery and NOVOGEN organised a kick-off meeting between the Verbeek team and an international delegation of NOVOGEN on January 21st and 22nd.

Herman Brus concluded: "Everyone is very excited about this new collaboration and the very good chances to expand the NOVOGEN market share as a result of the excellent field results of the NOVOGEN products in combination with a highly motivated international sales and technical service team of Verbeek being able to support the customers on any aspect of layer management."


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