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VFD News Center Targets Poultry Vets, Feed-mill Managers, Producers

18 March 2016

US - Zoetis has teamed up with the editors of Poultry Health Today to produce the VFD News Center — an online news hub to help the US poultry industry prepare for the new veterinary feed directive requirements that take effect Jan. 1, 2017.

The VFD News Center will be presented as a special edition of and be accessed either through or any page of the parent website.

“Much has been said and written about the veterinary feed directive over the past 2 years, but there’s still considerable confusion about which medications are affected, as well as the roles and responsibilities of veterinarians, feed mill managers and producers,” said Jon Schaeffer, DVM, director of poultry technical services for Zoetis.

"The VFD News Center was developed specifically to help the poultry industry better understand the nuances of the VFD and, most importantly, what the key players in the process need to do now to ensure a smooth transition,” Schaeffer added.

Zoetis, the exclusive sponsor of the VFD News Center, is a leading producer of feed medications, vaccines, biodevices and food-safety products for the US poultry industry.

In addition to presenting news and updates about the VFD and articles about responsible antibiotic use, the engaging, colorful website contains several features designed to cut through the clutter of official documents. For example:

  • VFD Extra focuses on key points of government publications and Q&As.
  • VFD Quiz is an interactive feature to test visitors’ knowledge and then link them them to specific publications for more information.
  • VFD Library provides a complete set of helpful reference documents and brochures.
  • VFD Countdown features a timeclock to remind visitors of how many days, hours and minutes they have to get ready.

The VFD News Center will also issue periodic news updates to keep poultry veterinarians, feed-mill managers and producers posted on the latest news and insights on implementing the VFD.

ThePoultrySite News DeskRead more Zoetis News here

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