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Chicken Food Service Brands Booming

03 August 2016

US - Data from market research company Technomic’s Digital Resource Library has shown that chicken brands are some of the fastest-growing limited service food chains.

Limited service restaurants include both fast food and fast-casual restaurant formats, where customers typically pay for food before they receive it.

Year-over-year sales in 2015 for the chicken industry rose by 8 per cent, and Technomic predicts the chicken industry to sustain that rate of growth for 2016.

Technomic singled out three companies as examples of the strong growth in the sector, including Raising Cane’s Chicken Fingers, with 2015 year-over-year US sales up 26 per cent. Nando’s had sales up 33 per cent, and PDQ went up by 61 per cent.

Business expansion and fresh, innovative menus were cited as reasons for the strong performances in the sector.

ThePoultrySite News Desk

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