The toolkit highlights a range of activity that is taking place during the week, which this year will be celebrating the Great British Breakfast, as well as inspirational imagery and ideas for how to get involved, including information on how to be part of the British Week conversation on social media.

Andrew Joret, British Egg Industry Council Chairman, explains: "For more than 50 years, British Egg Week has featured on the food calendar. It’s a fantastic excuse to celebrate (and sell more!) eggs.

"Whether you’re a retailer, food manufacturer, caterer or you just love eggs, this is a great opportunity to get involved. And, of course, the more people who take part, the bigger the buzz we’ll create."

You can find out further information by sending an email to [email protected].