Pork, poultry in demand

AUSTRALIA - The world is eating more meat than ever before with the pork and poultry sectors the biggest winners from the growing demand.

On average, every person now consumes more than 41 kilograms of meat each year, double the amount in the 1970s.

Australia's consumption of chicken now rivals beef.

Dr Andreas Dubs from the Australian Chicken Meat Federation says the industry has become more efficient to keep up with demand.

"Genetically the chickens that we are using are improving all the time, so there's an ongoing program of improvement for chickens to grow better meat more efficiently," he said.

"And also the housing and the feed that is given. All this is finetuned and there certainly have been improvements over the last 20 years or so."

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Source: ABC Rural

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