A crystal bowl was presented to Cobb president James Bell by Dr Ron Prestage, chairman of the US Poultry & Egg Association.

Mr Bell said he was proud to receive the award on behalf of the Cobb team. "Commitment to customer care is what makes our company great and has allowed us to remain a vital part of this industry for the past 90 years," he stated.

Cobb is the world's oldest pedigree broiler breeder, founded in Massachusetts where the company was based for 70 years until the establishment of Siloam Springs, Arkansas, as the headquarters of Cobb-Vantress, Inc. in 1986. A special logo featuring 90 years of 'integrity, quality and progress' was introduced at the show.

James Bell [right] receiving the award from Dr Ron Prestage, US Poultry & Egg Association