He will be responsible for the sales of the Vencomatic products in these countries, and will work in close contact with the Vencomatic dealers and agents in this area.

Previously, Fernando worked at Hy-Line International for 23 years. Most recently he was responsible for marketing and sales in Europe in the function of Marketing Director. “I see it as a big challenge to put the Vencomatic products in the Spanish and the Portuguese markets”, Fernando stated.

Erik Helmink, marketing and sales director at Vencomatic, is also very pleased with the appointment: “We are pleased to have Fernando in our team, as he brings a lot of knowledge and expertise of the poultry sector. In this way we will improve the support to our customers and dealers in the Spanish and Portuguese poultry sector.”

Fernando Dinis Paula will be stationed in Portugal, where he will continue to work from his own office in Caldas Rainha. Peter-Bart Lichtenbeld, area sales manager at Vencomatic, currently also responsible for sales in Spain and Portugal, will continue his work in the area and will work in close contact with Fernando.