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Groupe Grimaud Creates New Layer Breeding Company, Novogen
FRANCE - Groupe Grimaud has established a new company, Novogen, focusing on the genetic selection and distribution of layer breeding stock.Novogen is a company under French law, with its headquarters at Quintin, Bretagne [Brittany] in France. Groupe Grimaud is the majority shareholder of Novogen.
Under the general management of Mickaël Le Helloco, Novogen S.A.S. focuses on genetic selection, the core business of Groupe Grimaud, and the worldwide distribution of high-quality layer grandparent stock and parent stock.
In a highly concentrated market that is looking for alternative suppliers, Novogen will offer competitive layer breeds for the brown, white and tinted egg production adapted to the different market segments, as well as for the conventional (cage) and cage-free alternative markets.
Novogen is supported by a global sales network and the expertise and experience of the technical specialists of one of the major animal breeding companies in the world.
With the recent developments of Groupe Grimaud, a maximum of synergies will also be implemented at the research and development level.
The creation of Novogen fits logically into Groupe Grimaud's strategy for growth and expansion of its multi-species product range, and will strengthen its position in the genetic marketplace.
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