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Bounty Fresh Appointed as Indian River Grandparent Customer

28 March 2012
Aviagen

PHILIPPINES - Bounty Fresh, the second largest poultry producer in the Philippines and winner of several prestigious national awards in the poultry industry, has signed an agreement to be an Indian River Grandparent customer in February 2012.


Bill Souther, Senior VP Aviagen Asia and Kenneth Cheng, Managing Director Bounty Fresh, sign the agreement.

Bounty is privately owned company with a national business and distribution network in the Philippines. The company sells a wide range of chicken products and has also developed a well-known line of processed products under the Bounty Fresh brand which includes hotdogs, cold cuts, nuggets and sausages. The company continues to strengthen its market presence, has continually upgraded operations and it demonstrated this strategy by embarking in 2008 on an oven roasted chicken business called “Chooks To Go” which has grown to be the country’s number one rotisserie chicken chain.

“Bounty Fresh is an important new customer for Indian River and with the addition of their business we continue to expand the product usage and grow the business in the Asian market region,” commented Fred Kao, Business Manager Indian River. “We have always worked well with them since starting in 2009 and it’s a pleasure to warmly welcome Bounty Fresh as a new grandparent customer for Indian River.”

Indian River will become 25 per cent of the Bounty Fresh business in 2012 and forecasts further growth over the ensuing period. The appointment of Bounty Fresh fits well with the growing reputation of Indian River in the market. Bounty is the third grandparent customer to have signed on with Indian River since March 2011. The product now has major customers in Pakistan, Korea and now the Philippines supporting its growth. Companies in each market will be fully supported by a dedicated Indian River Technical Service team led by the Technical Service Manager Esmi San Pedro.

“Indian River has shown me that their broilers are competitive in Philippine conditions. That is the most important aspect of choosing a new product in the Philippines. We are also pleased that it is good in breeder performance and great in broiler performance and we are seeing that in the Indian River birds.”


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