With a career spanning more than 25 years in the sales and marketing of Pas Reform incubation systems, Mr. Morelli is well-known in the poultry sector, not least for the pivotal role he played in establishing Pas Reform as the market leader in Italy.

In this newly expanded role, Avimpianti di Goffi will also project manage new Smart installations worldwide.

"The innovation and capabilities of Smart represent an excellent fit for the Slovenian market," explains Mr. Morelli, "and we are delighted to have this opportunity to bring such a pioneering solution to this emerging market, while at the same time further expanding our long relationship with Pas Reform.

"Slovenia has come a long way in just a few short years and poultry consumption continues to grow. There is significant retail mark-up for poultry in urban markets now, indicating strong consumer demand".

Mr. Morelli will be assisted by Mr. Davide Asirelli, technical representative of Avimpianti di Goffi and an experienced Project Engineer for Pas Reform, as well as having a wealth of experience in all aspects of hatchery installation worldwide. Asirelli will be involved in the installation of new equipment and the training of hatchery employees in Slovenia.

Sergio Morelli can be contacted at:
Avimpianti di Goffi N. T: +39 0543 488 427
Via E. Alessandrini, 71 F: +39 0543 488 427
S. Lorenzo in Noceto M: +39 3484 207 645 / +39 3365 5532
47100 Forli' (FC) E : italy@pasreform.com
Italy www.avimpia.it

Source: Pas Reform - 24th January 2006