IPPE: Adisseo spotlights services with new “Turning Feed into Profit” initiative
Adisseo outlined how precision nutrition tools and people-driven programs help poultry producers make more confident feed decisions
17 February 2026
2 minute read
By: Jana Brackenridge, US poultry marketing manager at Adisseo, spoke to The Poultry Site’s Sarah Mikesell at the International Production and Processing Expo (IPPE) 2026 in Atlanta, Georgia, USA.
Jana, Adisseo has launched a new initiative called Turning Feed into Profit. Tell me about it.
This is nothing really new to Adisseo. We're rooted in animal nutrition and we’ve always partnered with our customers to help them make informed nutritional decisions for their poultry diets. Our Turning Feed Into Profit initiative highlights not only our products, but our insightful services that can help our customers dial in their formulations.
Turning Feed into Profit, that's what everybody's trying to do. We know that one of the largest costs in poultry production is the feed. Everyone is tasked with spending less and getting more or at least maintaining performance. Through Turning Feed into Profit, we’re sharing a guide to help you meet your nutritional goals and optimize your profitability.
Turning Feed into Profit is Adisseo’s approach to support this challenge by revealing the true value of feed, enabling precise formulation and driving measurable, profitable results.
For example, we have Precision Nutrition Evaluation (PNE), where our team can evaluate your ingredients and help you understand the true value of those ingredients to guide your reformulations. Maybe you can adjust your safety margins and make more confident decisions. All of this is the basis of our Turning Feed into Profit initiative.
This is such a people industry, isn’t it?
It really is, and in the poultry industry we understand the importance of having poultry people. Our team members are rooted in the poultry industry. Many of them have worked in jobs alongside our customers and some of them still raise turkeys or chickens, and they know our customers. They're partnering with them to help make good, strong decisions. It is all about our people.
When you wrap a program around your products, it does bring more value.
Anybody can have a solid product with great research, but it's about helping our customers understand the value of those products and helping them make more informed decisions. So they are more confident in the changes they're making.
You really do need a full program and the right people to deliver it. The right services are truly of value. I would agree that a program is really important.
Efficiency is kind of the name of the game, right?
Exactly - that's what everyone is challenged with today, especially in the production and the nutrition space. You have to be efficient on the lean margins that we work on. We really need to utilize all the tools we have.
We want to make sure everyone's aware of the services that we do offer and the ways that our team can help. That's what we're doing with Turning Feed into Profit.
Where can people go for more information?
If you search for "Adisseo Turning Feed into Profit", there's a landing page that's active right now where you can find more information. If you're on LinkedIn, we're going to be doing regular posts and we did our first post here at IPPE. And of course, you can always contact your Adisseo representative for more information.
Sarah Mikesell
Sarah Mikesell grew up on a five-generation family farming operation in Ohio, USA, where her family still farms. She feels extraordinarily lucky to get to do what she loves - write about livestock and crop agriculture. You can find her on LinkedIn.
