"New Look, New Comitment"
"Just at the magazine expanded, so did the industry's understanding of... costly enteric diseases.."
CHARLIE BROUSSARD, DVM
Dr. Charlie Broussard says the
poultry industry is developing
an even greater understanding
of nutrition’s role in promoting
intestinal health.
Welcome to the premier issue of
CocciForum's Intestinal Health, a "new"
magazine for the poultry industry,
sponsored by Schering-Plough Animal Health.
I use the word "new" in quotation marks
because, in reality, the magazine dates
back to 2001, when we published our first
issue of CocciForum, a magazine devoted
to covering new strategies and ideas for
coccidiosis management.
Rapid growth
CocciForum was well received worldwide
and soon grew to include three separate
regional editions, including an all-Spanish
edition specifically for Latin America. But
just as the magazine expanded, so did the
industry's understanding of coccidiosis,
necrotic enteritis, gangrenous dermatitis
and other costly enteric diseases.
At about the same time, with the help
of the IDEA concept (CocciForum No. 9),
the poultry industry developed an even
greater understanding of nutrition's role
in promoting better gut health, improving
performance and managing enteric
diseases without antibiotics.
For that reason, the name CocciForum
just didn't seem to be enough anymore,
so we changed it to CocciForum's
Intestinal Health.
Food for thought
More importantly, this edition of
Intestinal Health contains lots of meaty
articles that will help you implement an
even better intestinal health program for
your flocks - one that integrates good
management, environmental factors,
nutrition, supplements and vaccination.
Do you still need more information
about promoting better intestinal health?
This issue and past issues of CocciForum
magazine are now available at
www.thepoutrysite.com/intestinalhealth.
We're also developing a new Intestinal
Health, web site that will become available
in 2008.
Thanks for your support and enthusiasm
for our publication.
Charlie Broussard, DVM
Director, Poultry Technical Services
Schering-Plough Animal Health
Spring 2008
Back to North American Edition (#1)
