After more than 35 years representing Canada's registered turkey farmers, the Canadian Turkey Marketing Agency (CTMA) is pleased to announce that we have changed our name to Turkey Farmers of Canada (TFC)/ les Eleveurs de dindon du Canada (EDC).

Effective on 26 March 2009, this new name better reflects the organisation's membership and business activity. It is also based upon extensive consumer and industry research indicating that Canadian consumers appreciate and understand a name that is reflective of a Canadian product and the involvement of Canadian farmers.

"Our organisation represents the voice of Canadian turkey farmers, both domestically and internationally," said TFC Chair, Mark Davies. "The name Turkey Farmers of Canada is straightforward, appropriate and an accurate representation of both our membership, and the business we conduct."

Along with the debut of a new corporate identity, Turkey Farmers of Canada is also pleased to announce the launch of its new web site, which combines the organization's previously distinct corporate and consumer sites, and features many resources on the Canadian turkey industry and turkey farming in Canada, inviting consumers to visit an expanded library of turkey recipes, cooking tips and preparation guidelines. The web site is in English and French.

Turkey Farmers of Canada was originally formed under the Federal Farm Products Agencies Act in 1974 as the Canadian Turkey Marketing Agency. The organisation's main objectives are to administer the supply management system for turkeys in Canada, encourage cooperation throughout the turkey industry and to promote the consumption of turkey in Canada, while at the same time acting as the voice for Canadian turkey farmers.

Further Reading

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You can visit the English language web site of Turkey Farmers of Canada by clicking here, and the French language version by clicking here