Seara Sponsors FIFA World Cup, Brazilian Team

BRAZIL - Seara is a new sponsor of the Brazilian football (soccer) team and of the FIFA World Cup.
calendar icon 16 April 2010
clock icon 3 minute read

Seara Alimentos, a Marfrig Group company, is the new sponsor of the Brazilian Soccer Team and of the FIFA World Cup. The company is also the official meat supplier of the Brazilian Football Team.

The sponsorship agreement, signed by Seara and the Brazilian Football Confederation on April 12, 2010, at Rio de Janeiro, and, signed by Seara and FIFA in Zurich, Switzerland. Both sponsorships will be effective until 31 December 2014, the year when Brazil will host the World Cup.

In addition to the exposure for the Seara brand, the sponsorship gives the right to use the Brazilian Football Confederation (CBF) logo in its advertising campaigns, sales outlets, promotional campaigns, gifts and product packaging in Brazil and abroad. The agreement covers both the men and women football teams in all the categories governed by the CBF.

In addition to the exposure for the Seara brand at FIFA World Cups and FIFA Confederations Cups, and for the other brands of the Marfrig Group, the sponsorship agreement also includes rights for the general use of the FIFA Official Marks in advertising campaigns and product packaging for the Marfrig Group worldwide.

This is Seara's second major sports promotion initiative this year. Since February, the brand has been the official sponsor of the Santos Football Club.

Marcos Antonio Molina dos Santos, CEO and Chairman of the Board of the Marfrig Group, said: "Football is a great passion worldwide and the sport helps improve quality of life and bring people together. And this is perfectly aligned with our communication strategy for the Seara brand, which offers healthy, delicious and high-quality food to consumers worldwide."

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