NOVOGEN Enters North American Market with PENNOVO INC.

US - On August 1st, 2012 a new chapter began in the rapid expansion of NOVOGEN. Independent hatchery PennOVO, Inc. and NOVOGEN have partnered to introduce NOVOGEN products into the highly contested North American market.
calendar icon 19 August 2012
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Located in Central Pennsylvania, PennOVO will provide products to the North East and Midwestern United States market.

PennOVO President, Kyle Wagner sees it as a great opportunity: “Our goal is not to present ourselves as the latest and greatest chicken breed, but rather give customers a real choice.”

Wagner adds: “With 11 years of development prior to their launch in 2008, NOVOGEN has been able to put science behind their product line; I have no doubt about their commitment to excellence.” PennOVO is a sister company to Penn Embryo Inc., which has over 50 years of experience in providing embryos for the Pharmaceutical Industry.

The newly formed company PennOVO Inc. has put together a first class team of employees to lead the introduction into North America:

  • Doug Metzler will serve as General Manager for PennOVO. Metzler, a chicken farmer himself, has over 17 years of experience in the poultry field. He most recently managed a 25 million bird/ year hatchery. Leaving his last position was not something Metzler took lightly, but could not pass up the opportunity for this new venture.
  • Ken Wareham will provide sales and technical services. Wareham has over 30 years of experience in the poultry industry and specializes in poultry management. Wareham has a knack for getting birds to produce to their maximum ability by truly understanding the needs and limitations of the breed.

Commercial chicks will be available starting in February, 2013. Mickaël Le Helloco, General Manager of NOVOGEN comments: “While PennOVO will specialise in NOVOgen White products, there is also access to NOVOgen Brown. North American distribution will be a key market in the global expansion of NOVOGEN, and having a partner committed to success like PennOVO is a great place to start!”

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