This key appointment is an important part of the BPC’s on-going effort to raise the profile and reputation of the UK poultry meat sector.

Before getting involved in the poultry industry, Ms Leroux spent three years in the dairy industry, working as Communications Specialist for the International Dairy Federation in Brussels after a stint as Communications Coordinator for Dairy Farmers of Canada in Ottawa.

She holds a Master’s Degree in Political Science and Communications for the Sorbonne University in Paris and started her career in national and local politics before moving on to agriculture.

Mr Peter Bradnock, Chief Executive of the British Poultry Council said: “We’re delighted to welcome Caroline to the BPC team. Her experience in agriculture and agri-food combined with her communications skills will be an asset to the organisation.”