Watch out for Red Tractor in your local supermarket or restaurant as the week is being supported far and wide by retailers, and food service partners.

Throughout the week listen out for Alex James tips and views on TV and radio and you can even join Alex to become a Red Tractor Recruit and be in with a chance to be invited along to a bonfire on Alex James’ farm in February. Nominate yourself by emailing [email protected] with why you should be picked and your contact details.

Red Tractor Recruits are real people, who are passionate about food and where it comes from. Red Tractor is building up its team of recruits to help encourage support of responsible and traceable farming in food production. Recruits will take part in exciting events, or host an event themselves and also receive great money off vouchers and chances to win from Red Tractor’s network of retailers and restaurants.

During the week, Red Tractor will be releasing a new research report on consumer confidence in the food industry and showing how Red Tractor assures food from farm-to-fork via seven real life farmers’ stories. Each day Red Tractor will be exploring a different farming sector (beef, lamb, poultry, pork, cereals, produce and dairy) so consumers can learn all about the quality foods available under the logo.

Food-wise, there will be a series of new and exclusive Red Tractor recipes which showcase the best Red Tractor ingredients and the unveiling of a new map locator to help consumers find how accessible and easy to find Red Tractor is when eating out. There will also be a UK wide photo competition to win fantastic prizes just by spotting the Red Tractor Red Tractor. Enter via Instagram using #TrustTheTractor.

The Red Tractor logo is your shortcut to food and drink that has been produced to strict standards of food safety, environmental protection, and animal welfare and with a clear guarantee of origin. Trust the Tractor is a national 12-month campaign that aims to maintain consumer trust in food by raising awareness of the assurance benefits that the Red Tractor logo provides.