Arbor Acres Algeria is one of the eight affiliates that comprise The Kherbouche Group Engineering and Commercial Company serving agriculture with the others being Inter-Enterprise, Agro-Industrie, Aquatex, Agro Deel, Canal Plast, Atlas Chimie, EL ALF which has two animal feed factories and process heat treatment.

The event attracted over 200 guests from the Algerian and North African poultry industry, who heard from a number of speakers including Rachid Kherbouche, the president and his son Hachim Kherbouche manager of ELALF and AAA, who shared the future plans and objectives with the audience. This session was then concluded by a professional video demonstration of the AAA activities and its brand new state of the art facilities in Tlemcen.

Alain Silvin, commercial manager of Arbor Acres in North and West Africa, gave an overview of Aviagen’s research and development work and potential future development within the market.

Aviagen’s Mohsen Ganjaei, technical services manager for Arbor Acres in the Middle East and Africa, explained how to maximise chick numbers and how to protect and store the hatching eggs from production till hatch time.

In addition, there were a number of guest speakers, including nutrition expert Seyfi Ay, who stressed the importance of correct male bird nutrition for best performance. Puzant Dakessian, Aviagen regional technical manager, spoke about production performance improvement of breeder and broiler and the projection of these results through the next five years by genetic development,

The event program was completed by several local speakers including Mohammad Sobhi, AAA hatchery manager, who talked about the best practices of producing quality chicks while Dr. Kara Terki, production manager of AAA, covered the laboratory control measures in a breeding operation and finally Dr. Hocine Allali, technical and commercial manager, highlighted the importance of biosecurity in any successful operation.

Puzant Dakessian said: “The meticulous organisation of this event, the careful selection of subjects, venue and invitees were a clear indication of how seriously dedicated The Kherbouche Group is to the poultry industry and its future within Algeria and we are proud to have them as partners.

“It was a very successful event and we look forward to more in the future.”

Mohsen Ganjaei commented: “It was amazing to see so many representatives of the North African poultry industry at this event and it underlines just how much investment and work is going on across the continent into a hugely successful industry.”

Alain Silvin said: “The Arbor Acres brand has grown in popularity year on year since 2005 and is now well established as a firm favourite in the industry thanks to excellent and predictable performance in an environment which can have dramatically different weather from season to season.”

Michael Garden, Aviagen’s business manager for the region, added: “We will save no effort to fully support this professional AAA operation in Tlemcen and extend all sort of commercial and technical support to make it a success.”