Hy-Line International, the world leader in layer poultry genetics, has announced the appointment of Kurt Rossi as international sales director. He will be responsible for all sales and marketing the Hy-Line brand in India, CIS region, Eastern Europe, Africa and the Middle East. He will be based in Malta.

Kurt Rossi

Jonathan Cade, president of Hy-Line International, said: “Kurt is the third generation in his family involved in poultry production. His experience and knowledge of the international commercial egg industry will be a very significant attribute to enhancing customer support and assist Hy-Line to increase participation in under-served markets.

“Kurt will lead an already dedicated team of business managers across his territory and strengthen Hy-Line’s position in key markets.”

Before joining Hy-Line, Mr Rossi worked for Salmet International GmbH for 16 years initially as regional sales director for Latin America from 1998 to 2004, then regional sales director for the CIS countries from 2004 to 2012, and most recently as global commercial director from 2012 to 2014.