Aviagen, the world’s leading poultry breeding company, announced today that placements of its Yield Plus Male are exceeding expectations as poultry breeders in North America are discovering the new high-yield line helps them produce broilers with more breast meat.

Commercially available in 2014, the Yield Plus Male is Aviagen’s first offering in its Specialty Males line portfolio. When crossed with any Aviagen branded female breeder, the Yield Plus Male has been shown to deliver superior broiler performance with increased breast meat yield, improved liveability, and better FCR, plus to boost breeder performance.

Kevin McDaniel, president of Aviagen North America, said: “Delivering excellent live and processing performance, the Yield Plus Male sires broiler progeny that can compete across multiple poultry markets, from multi-purpose bird programs to large bird deboning programmes. As the flagship offering among Aviagen Specialty Males, the Yield Plus Male represents what’s possible with careful breeding and disciplined selection.”

Currently available in the United States and Canada, the Yield Plus Male is part of a new portfolio of Aviagen Specialty Males designed to meet specific performance traits in their broiler breeder stock, such as high breast meat yield or specific climate tolerance. Aviagen Specialty Males receive full technical and customer support.