Chicken Summit Attracted National, Local, Trade Media

US - The second Chicken Media Summit, sponsored by the National Chicken Council (NCC) and the US Poultry & Egg Association (USPOULTRY), was held from 20 to 22 April in Cambridge, Maryland.
calendar icon 27 April 2015
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The summit brought together a diverse group of members from national, local and trade media, bloggers and registered dieticians covering business, poultry trade, food, food safety, and agricultural and farming news.

Representatives attended from Bloomberg; The Wall Street Journal; Atlanta Journal-Constitution; WMDT-TV (ABC); Easton Star Democrat (Md.); Chicago Parent Magazine; Family Circle; Delmarva Farmer; Environmental Energy Publishing; Nation’s Restaurant News; Meat & Poultry Magazine, Watt Global Media; National Provisioner; dieticians from the Maryland Academy of Nutrition and Dietetics, Wegman’s and Delhaize; and bloggers from Nutrition GoGo, Dirt & Noise, Family Foodie, A Daily Pinch, Magnolia Days, Stirlist, Plain Chicken and Best Food Facts.

The group was able to experience the entire process first-hand, from egg to fork, of how chickens are hatched, raised and processed for food. The group toured a Perdue hatchery, Amick Farms processing plant, Perdue Innovation Center, as well as a farm with chicken houses.

Two informative panel discussions, led by industry experts, were also held at the Hyatt Regency Chesapeake Bay in Cambridge.

A panel discussion on 'Chicken Myths and Facts' addressed issues related to bird size, antibiotics, hormones, litter and general industry issues. The panel included Dr John Glisson, vice president of research programmes, USPOULTRY; Dr Kate Barger, director of world animal welfare, Cobb-Vantress; Dr Christine Daugherty, vice president of animal well-being programmes & technology, Tyson Foods; and Jenny Rhodes, extension educator, Agriculture & Natural Resources, Quest Anne’s County.

A second panel discussion on 'Food Safety: Focus on Salmonella' included Ira Brill, director of communications/marketing services, Foster Farms; Dr. Elizabeth Krushinskie, director of quality assurance & food safety, Mountaire Farms, Inc.; and Jill Stuber, quality manager, GNP Company.

Ms Stuber provided an overview of food safety practices at GNP Company, and Krushinskie provided an overview on inspection history and information on the new FSIS Poultry Inspection System. Brill discussed Foster Farms’ efforts to reduce Salmonella prevalence on chicken parts.

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