The expansion will bring a further six SmartSet™ setters and six SmartHatch™ hatchers online, with Pas Reform’s ESM™ (Energy Saving Module™) in the setters to reduce energy consumption, as annual capacity increases to a total of 13 million set eggs.

Varun Reddy Dendi, Director of Sneha Farms

Sneha Farms is also introducing Pas Reform’s SmartTray™ 162 to achieve greater capacity, uniform airflow and an optimised environment for the growing embryos during incubation.

As a major success story in India, Sneha Farms has earned a reputation for innovation and quality, with the poultry major’s integrated activities today including broiler breeding, hatching eggs, commercial broiler, quality feed production, further processing and a market leading retail brand.

With quality of paramount importance at every level of its operations, Sneha Farms is committed to implementing new technologies and upgrading systems to meet and exceed the most rigorous of standards. The Company first started working with Pas Reform in 2010, when the Hyderabad hatchery was launched as a prestigious new project in South India.

Director, Varun Reddy Dendi, said: “We believe in building healthy relationships, and with continuing growth, this project presents the right opportunity for us now to expand our operations using the latest technologies from Pas Reform.”

Mr N. Venkitakrishnan, Pas Reform’s Sales Director in India, commented: “Mr Varun Reddy Dendi leads a dedicated team of knowledge-rich people who believe in the importance of uniform chick quality and the positive effects this creates throughout the entire vertical integration. Pas Reform is delighted to be continuing its partnership with Sneha Farms.”