Mansoura is located in the Nile Delta region about 120km northeast of Cairo and was selected by Wadi Poultry Grandparents, the local Ross distributor as a suitable site in one of the famous poultry regions and focal areas of Egypt for a road show. The seminar successfully laid the foundation for full cooperation and collaboration with Wadi Group and Ross through transfer of knowledge and management practices to local customer technical and production teams and farmers.

Wadi Poultry Grandparents has invested in customer support and has built an experienced technical service team which includes Dr Alaa Mustafa, Eng. Osama Ibrahim and Dr Mahmoud.

Dr Alaa Mustafa, Sales and Technical Manager for Wadi Poultry Grandparents, said: “We would like to continue this mission in the future to convey the most recent technologies of this industry to customers in Egypt.”

The seminar was opened by the Wadi Group Marketing Manager, Mrs Mariam Sharkawy, who welcomed the audience and the international and local speakers. The speakers are well qualified to speak directly to the assembled farmers and assist them in getting the production improvements being presented and discussed.

The main subjects of the seminar were new focus on management of broiler breeder, nutrition, bio-security and breeder health update.

Dr Alaa Mustafa highlighted the important preparation of breeder house before flock arrival while Eng. Khaled Elashmawy followed with an update on recent feeding requirement and specifications for the breeder.

Dr Ibrahim Ibrahim Ross International Technical Manager for Middle East, Africa pointed out through his presentation the critical ages for a breeder during rearing and lay periods, the preferred preparation of breeder flock into lay and the journey of the hatching egg from the nest to the hatchery to maximise hatch and profitability.

He was followed by Professor Hussein Aly Hussien, veterinary health consultant from Wadi Group, with an interactive presentation on the current breeder heath update, vaccination, immune response and biosecurity focusing the disease challenges in the region.

In accordance with Aviagen’s 'Global Reach Local Touch' strategy, the Ross team is very pleased to collaborate with Wadi Poultry Grandparents to provide the most up-to-date technical information to the Egyptian market in order for our customers to get the best possible performance from this superior bird. Ross is the global leader in broiler breeders and we believe Egyptian customers deserve to benefit from its advantages.