“It was an ideal opportunity to demonstrate our commitment to the region and to highlight our recent investment in our research and development program in Europe and globally,“ said Stan Reid, Cobb senior vice president for North and South America.

“Given the positive traction of Cobb products in this region, it was also a great opportunity to share best practice updates and performance benchmarks with our customers.”

Among the companies represented were Baiada, Ingham’s, Bromley Park, Red Lea, Hazeldene’s, Cordina Farms, Tablebirds, Darwarlla Group, Hi Chick and Turi Foods. Theme of the seminar was ‘Committed to deliver the best genetics to the regions’, with delegates hearing about the latest research developments and about the joint projects with some leading universities and research institutes around the world.

Cobb specialists also gave the presentations on brooding, ventilation, female management and how to minimizing the bacterial load in the production chain and provided advice on individual issues of stock management.

“Even though our technical specialists have always been working with customers in this region to provide our extended support, it’s been a while since we’ve organized a seminar like this,” said Jonathan Cloete, sales and marketing manager of Bromley Park Hatcheries. “The seminar is the best arena to bring experienced people together and share their best practice and problem solving.”

Pelayo Casanovas, general manager of Cobb Asia-Pacific region, stated: “The conference theme —‘Committed to Deliver the Best Genetics to the Australian market’ — summarized two clear intentions. Firstly, to guarantee Cobb’s total commitment to support our customers in the Australian market and, secondly, to present the significant genetic pipeline upgrade that Cobb has set up for Australia. More frequent GGP imports, a new product that incorporates lines selected to perform very well at heavy weights, local GGP selections at over 3kg of bodyweight and sourcing from our European breeding program where birds have been selected under conditions closer to those in Australia.

“I am extremely encouraged by the good reception and the opportunity that the Australian customers are giving to Cobb as well as by the commitment that our distributor, Baiada, is putting into making sure we deliver not only the best genetics but also meet the demands of our customers in a timely manner and with outstanding quality.”

He added: “This event is a great opportunity for our customers to discuss particular technical topics and for us to listen closely to what they really want so we can help them maximize the full genetic potential of Cobb products.”