South African success for 4th annual Arbor Acres roadshow

SOUTH AFRICA - The fourth annual Arbor Acres® roadshow took place across South Africa from Monday 14th September until Wednesday 23rd September. The event was organised and coordinated by Arbor Acres South Africa (AASA) and began in the Durban region before moving north to finish in Polekwana.
calendar icon 19 October 2015
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The roadshow has increased in popularity year on year, with parent stock managers, broiler managers, hatchery managers, nutritionists and veterinarians across South Africa making it a key date on the industry’s calendar.

A number of local and international team members from Aviagen® spoke on a range of different topics; from an overview of Arbor Acres distribution worldwide to presentations on improving gut health issues and other ways to prevent diseases.

On top of this, Dominic Elfick, International Product Analyst, Aviagen, analysed data submitted by local customers, who attended the events. Each customer received a detailed report on their own performance, which was also shown compared to Arbor Acres performance data to provide insight into how their performance compares.

Deon Venter, Technical Manager for broilers and breeders, AASA, said: “Over the last four years we have managed to develop an unprecedented style in South Africa with these
roadshows. Customer feedback has improved each year and the new dates of this event are greatly anticipated. We have worked hard to bring value to the operations of our customers through these events and they are a great platform to convey news on the Arbor Acres bird, both commercially and management-wise.”

Arbor Acres parent stock birds were first produced and distributed by AASA in 2006 and in less than 10 years they have now become one of the most wanted in the region.

Puzant Dakessian, International Commercial Manager, Aviagen, spoke at the event and added: “After witnessing the very high level of commitment, planning and meticulous organisation put into the event by the local AASA team it will now be our joint mission to continue to take the roadshows to the next level in the coming years. We are geared up and committed to supporting our distributor with this mission to make Arbor Acres the customers’ first choice in South Africa.”

Ludmila Starostina

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