In a new promotional campaign, egg farmers distributed egg breakfast sandwiches and potted daffodils to help Canadians 'wake up to yellow' with the natural goodness of eggs.

According to the EFC, the majority of Canadians (71 per cent) say they are looking for natural and healthy foods to start their day off right. With six grams of the highest quality protein and fourteen essential vitamins and nutrients, like iron and vitamin A, 88 per cent of Canadians agree that eggs are a natural way to start your day.

“Eggs are one of the few foods considered to be a complete protein. They contain six grams of the highest-quality protein, and fourteen essential vitamins and nutrients, and are always free of added steroids and hormones. Eggs provide the natural goodness that Canadians are looking for at breakfast,” said Bonnie Cohen, Director of Marketing and Nutrition at Egg Farmers of Canada.

“We wanted to help Canadians wake up to yellow with the natural goodness they need to start their morning off right.”

Ninty-two per cent of Canadians say a healthy and balanced diet is the simplest way to maintain health and wellness, with over half finding it more difficult to eat healthily in the winter months.