Over 60 Per Cent of Consumers Find Chicken Labels Confusing

US - As part of a continued effort to provide consumers with the facts on chicken, the US National Chicken Council (NCC) has set up a new glossary of chicken labels.
calendar icon 16 March 2016
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The glossary comes on the heels of new national survey findings showing that nearly two-thirds (62 per cent) of consumers find chicken labels and packaging to be confusing.

The move is part of the NCC's Chicken Check In initiative.

The new glossary provides fact-based descriptions to a comprehensive set of terms often found on chicken packages on store shelves.

Consumers will gain a better understanding on terms related to type of bird, what chickens are fed, the types of housing chickens are raised in, and more – empowering them to make informed, fact-based purchasing decisions.

“We believe in giving the consumer choices in the type of chicken they want,” said NCC spokesperson Tom Super.

“However, what this research shows is that the terms used for those choices can be confusing. This glossary addresses that confusion and arms the consumer with the information they need to continue choosing safe, affordable and healthy chicken.”

This resource comes on the heels of a release by the US Poultry & Egg Association (USPOULTRY) of a new video that examines the various poultry packaging labels.

The video also provides some clarity about the labelling of fresh and frozen chicken products and also reassures that American poultry products are among the safest and healthiest foods anywhere in the world.

The glossary can be found on NCC’s Chicken Check In website – which invites Americans to learn more about how the chicken they purchase and feed their families is raised.

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