Nutriad Global Conference

ITALY - From May 9th – 13th multinational feed additives producer Nutriad hosted its Global Sales Conference in Rome (Italy). Commercial and technical staff from all over the world joined an interesting line up of speakers and trainers to exchange experiences and learn new insights on providing solutions for animal health and nutrition.
calendar icon 19 May 2016
clock icon 3 minute read

Erik Visser, CEO Nutriad, stated: “The theme of our conference is Accelerating Growth Together. Embracing the different cultural and professional backgrounds of all attendees towards one united approach will see us reaching an increased performance level in all areas we operate in.”

Alistair Humphreys, National Geographic Adventurer of the Year, shared stories on amazing adventures that saw him cycling around the world and rowing across the Atlantic Ocean. “Every adventure starts with the doorstep mile. Taking the first step enables people to accomplish great things both on a personal and professional level.”

During a two day training session, participants practiced the art of presenting themselves and the company they represent. Said facilitator Heino Hovingh: “We believe that selling is a profession, selling is a skill and a process you can learn. We share best practice methods and techniques that help teams perform better.”

Karen Heuvelmans, Rabo Food & Agribusiness Research and Advisory, discussed trends in the global animal nutrition industry. “There are three main ways to serve farmers, via raw material suppliers, pre-compound feed and or feed manufactures. An increasing consolidation in the sector, especially on compound feed level, increases the importance of the knowledge component towards acquiring a position as feed specialist.”

Marcel Boereboom, DVM with PPDA Consultancy, provided insight on the impact the ban on anti-biotics has had in the Netherlands. He argued “that a significant reduction of anti-biotic usage is feasible across the world, but producers cannot do without anti-biotics whenever a bacterial disease is detected.” Mr. Boereboom also shared first experiences with the so called “chicken of tomorrow” that is being raised with limited veterinary impact and a slower growth rate.

Nutriad CEO Erik Visser upon closing the event said: “I truly believe that Nutriad can only be successful when our employees are happy and proud to work with us. This week saw amazing energy and enthusiasm from all present and I am convinced that the learning and sharing that took place in Rome will have a lasting impact.”

Nutriad delivers products and services to over 80 countries through a network of own sales offices and distributors. Supported by 4 application laboratories and 5 manufacturing facilities on 3 continents. Find out more at

Ludmila Starostina

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