Yisheng and Hubbard Sign Historic Agreement for Supply of Breeding Stock into China

CHINA - During a special Press Conference, held on Friday November 25th, Shandong Yisheng Livestock & Poultry Breeding Company Ltd. (“Yisheng”) announced that Yisheng and Hubbard have reached an historic agreement for the supply of Hubbard Great Grand Parent stock.
calendar icon 28 November 2016
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The first Hubbard GGP deliveries have already successfully been placed in China on the facilities of Yisheng, China’s largest broiler Parent Stock supplier with a volume of about 17 million Parent Stock delivered per year.

This deal is part of Yisheng’s major strategic move to safeguard their customers and their own businesses by minimising supply disruption to their deliveries of Grand Parent stock caused by embargos imposed on regions traditionally used for supply, such as the USA and the EU due to HPAI. China banned poultry breeding stock imports from the United States in response to the December 2014 bird flu outbreaks, quickly followed by further bans on Europe for the same reasons. Now nearly two years later shortages of breeders is causing real concern about the potential knock on effect for supplies of chicken meat in the world's second-largest poultry market. Until recently the Chinese broiler market had been growing at a significant pace including the successful development of numerous fast-food chains.

Hubbard is well-known to the Chinese market and successfully has been shipping Grand Parent stock to China since the early 1990’s. Over the years Hubbard gradually increased its business with a small but dedicated team through a philosophy of close collaboration, training and customer service. As Hubbard’s reputation grew at both breeder and broiler level, a number of major companies started to take interest in Hubbard’s performance by increasing their Parent Stock placements. The recent supply disruption caused by the Avian Influenza bans gave Hubbard and Yisheng the motivation to devise an alternative approach to meeting the Chinese market needs for breeding stock through the development of a series of state-of-the-art Great Grand Parent facilities from which Yisheng will be able to source their Grandparent needs.

Ludmila Starostina

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